SEO Uzmanı 7

Kontrol motoru optimizasyonu, web sitelerini kontrol motorlarının henüz içi geniş bir şekilde anlayabilmesine “taramasına” imkân sağlamlayacak şekilde kontrol motorlarının kriterlerine mütenasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili kontrol motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Kontrol motorları kontrol neticelerinin suistimal edilmemesi bâtınin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azcaından nelerin strüktürlmayacağı konusunda marifet vermektedir. İnternetin yevmi evetşamda ve konuşu anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya başlamıştır. Sayısal pazarlamanın bir zir koludur.

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