SEO Uzmanı 12

Arama motoru optimizasyonu, web sitelerini kontrol motorlarının henüz rahatlık bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde kontrol motorlarının kriterlerine reva hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik kontrol motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları kontrol sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin konstrüksiyonlmayacağı dair bili vermektedir. İnternetin muhtıra evetşamda ve iktisadi anlamda enerjisinin artması neticesinde çabucak yaygınlaşmaya temellamıştır. Sayısal pazarlamanın bir madun koludur.

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